How do people feel about your brand? How do you want them to feel about it? Twelve:18 Creative specialise in branding, logos and identities with a strong strategic approach, made in collaboration with you.

We love talking to people about their ideas, whether it be a rebrand, start-up, or glint in the eye! It all starts with a conversation...

Our services include: 

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Branding & Strategy

Branding product offerings for established companies.

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Logos for start-ups

Strategic-based logo design for start-up brands.

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Design & Advertising

Design for e-commerce & online/press ads

Work selection: 

Restaurant branding for ABOE

 

ABOE stands for ‘A bit of everything’. It is a brand new restaurant being launched by acclaimed chef Sebastian Merry. ABOE creates innovative, experimental, fusion food highlighting the best of British produce, in a relaxed environment. 

ABOE exudes: authenticity, elegance, and quality, while being unceremonious, friendly and warm. This comes through in every touch point, as Twelve:18 created the whole brand identity for the launch. The logo has a subtle asian influence to the A character as a nod to the fusion element of the food, with the distinctive copper diamonds adding intrigue, provoking the customer to ask what ABOE stands for. The framing device alludes to the ‘everything’ of the restaurant name, as well as providing suitable quality and elegance.

We crafted a photography and social media style that would perfectly complement the restaurant’s values and ethos while putting the amazing food at the forefront.

 

 
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Branding for RightPaw

 

RightPaw is the new way to find your pet online.
With easy navigation, vet-approved breeders, and ongoing support, RightPaw helps their customers find their new best friend and nurture them as they grow.

We were approached to create the branding from scratch, working very collaboratively with the creators of the brand. The goal was to bring the pet industry into modern world of the likes of AirB&B & Treatwell etc. We needed to be disruptive within the industry, but still provide an element of trust and authenticity. Other key brand values we needed to bring to life were: quality, ethics, companionship and transparency.

The main logo subtly was designed with collars in mind and alludes to tails within it’s logotype, while the brand mark has been designed to form a distinctive standalone icon (created from a lower case r, which also resembles a heart). The overall visual aesthetic puts the relationship between owner and pet at the forefront, with modern graphic treatments to bring the online pet world into the 21st century.

 

 
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Rebrand for Union Works

 

Union Works are a London-based company who build apps for ECommerce platform Shopify. Twelve:18 was asked to look at a full rebrand for the tech company, moving away from their serious ‘blokey’ image to quirkier, but smart identity with a nod to 80s computer graphics – something close to the co-founders hearts. The rebrand would primarily use the deep blue background with bold colours kicking out but would also work in a clean, white environment for use in emails and stationery.

The touchpoints for the rebrand would include, logo, tone of voice, typography and colour palette, website redesign, email templates and social banners.

 

 
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Design of Fempowered microsite for Water Aid

 

Fempowered is a period subscription box – brought to women in partnership with WaterAid – containing sustainable period products that give back.

Our task was to design the key elements of the website and look at how the ‘customer picks’ mechanic could work for products. Working in collaboration with Union Works.

View the website here 

 
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Logo/Branding for The Little Wonder Works

 

Twelve:18 Creative developed the logo, branding and guidelines for new app consultancy company ‘The Little Wonder Works’. The company prides itself on being boutique, quirky, and trustworthy, ‘known for delivering the unexpected’. We went on a journey, exploring a range of logo options (you can read in more detail in the blog post here). Settling on the softer, scripted option seen below paired with the magic of the gradient style graphic elements to produce a quirky, but digital aesthetic.

 

 
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Branding for UK launch of Starbucks Nitro Cold Brew

 

Logo and graphic identity for launch of Starbucks Nitro Cold Brew in UK.

Starbucks had successfully launched the new beverage in the US, but felt that a rebrand was required for the UK market to announce the exciting new product in their flagship ‘Reserve’ London store. With this in mind, the brief was to produce an identity over various touch-points in store that would be well suited to it’s premium surroundings, but also adaptable enough to work alongside existing campaign artwork when rolled out to other stores. The result was a confident and classic look & feel with a limited colour palette of largely charcoal and light blue, that had the intrigue of a movie poster with a slightly retro nod.

 

 
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Logo design for Lve Life

 

We produced a fresh brand logo for start-up business Lve Life, who provide personal and professional coaching & development. They differentiate themselves through their work with youths as well as adults. The logo we designed would reflect this through the bold gradient colour palette and the friendly, clean lines of the typeface.

 

 
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Re-branding for London solicitors Colemans-ctts

 

Colemans-ctts required an identity that would set them apart from their more formal competitors. The strapline: Unique people • Unique approach, was created and a softer, more friendly visual style was designed, with the coloured dots becoming a recongnisable motif across multiple touch-points, representing the different personalities within the organisation. Full brand guidelines and signage was produced.

 

 
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Logo & strapline for music consultancy Dancing Kite

 

A modern logo was created with vibrant colours for the London-based music consultancy company. Along with the strapline: ‘Making ideas fly’.

 

 
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Website design for vintage store Attic

 

View the website at: Discoverattic.com

Attic wanted us to bring their world to life online. The project started with the shop owners handing us a shoe box full of beautiful vintage items and cuttings, followed by a tour of the shop. They wanted the content of this box and the feel of the store to be made into the online shopfront. So that’s just what we did, creating the custom background and graphic elements from scanning many of these original items and bringing it all together with a cohesive look & feel for the e-commerce site – all uniquely ‘attic’.

 

 
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UX & E-Commerce Brand Design for My Good Luck Charms website

 

The jewellery brand came to Twelve:18 to redesign their UX around product pages and improve the overall brand aesthetic of the site – to appeal better to their target demographic of women 40+. We softened colours and graphic treatments and created a slick, modern e-commerce user experience.

 

 
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Metro Ad for Starbucks Pumpkin Spice Latte

 

The launch of Pumpkin Spice Latte in the beverage calendar is huge annual event for Starbucks: The drink has great brand equity amongst it’s loyal following who look forward to the launch date every year.

This press ad – which went live in London’s METRO newspaper – elevated the offering, allowing Starbucks to ‘own’ the autumn season in the coffee market, using simple, elegant typography, plenty of white space and the iconic PSL cup surrounded by the autumn leaves.

 

 
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